Content marketing is one of the most important tasks you can focus on to grow your business and sell more products. But for many digital business owners, creating content is hard. You may feel like you don’t have anything to say. You may worry you’ll bug your customers if you reach out too often. You don’t want to risk coming across as “spammy”.
If this describes you, then it’s time for a mindset shift. You bring value when you interact with your customers. You might be sharing a meme, writing a blog post, or creating a short report. But rest assured that your content matters. It can influence customers in powerful ways.
Don’t be afraid to communicate with your subscribers or customers—they’re eager to hear from you! So, next time you’re creating content for your community, keep a few things in mind…
Use Tools to Find Content Ideas
You don’t have to spend hours each day, trying to come up with content ideas. There are plenty of free and premium tools that can inspire you and showcase what your audience really wants from you. Here are a few you can use…
Keyword Tool.io is one of the most comprehensive keyword tools available. That’s because this unique website pulls keywords from several popular content sites including Google, YouTube, Bing, Amazon, eBay, and App Store.
With so many different search options, you’ll be able to rank well in Google and YouTube. One of the reasons it’s so effective is because this tool pulls keywords from real Google autocomplete searches.
Answer the Public
Another alternative that you may want to consider when looking for keywords is Answer the Public. You can use the site to see what questions users search for answers to. For example, you can type a topic like ‘puppy training’ into the search box.
Answer the Public will then display a list of questions that those seeking this information often ask. Seeing these questions can inspire you to create new content since you know what information is really important to your community.
Buzz Sumo is another keyword tool you can use for your research. But it has more than one feature that makes it an excellent choice for marketers and small businesses. The most exciting option is that you can enter a keyword and see which links have been ‘most shared’ in your niche.
For example, if you type ‘puppy training’, you’ll see a new story about puppies that’s been shared over 173K times on Facebook. You can use this feature to help you create content that’s more likely to go viral.
Moz Keyword Explorer
You may also want to consider Moz Keyword Explorer when you’re looking for fresh content ideas. You can use this keyword tool to look at the search engine results page (SERP) rankings of the sites that rank on page 1 of Google. This can provide you with insight into which websites will be your biggest competitors.
It’s not enough to simply know a keyword is popular. You also want to know when during the year it’s most popular. This is important because it helps you plan your content in advance so you can get the most traction possible. That’s why you want to use Google Trends when you create your content strategy.
For example, you may know wedding preparations is a popular keyword in May, right before all the June weddings. But what you may not know is it’s also a very popular keyword in late November due to couples planning their spring nuptials.
Semrush is one of the most popular keyword tools available today. That’s because the data it provides is comprehensive. You can see which keywords are popular by country, view organic search keywords, and study the CPC of paid traffic.
You can also see related keywords. This can show you which terms you’ll want to use in your content. For example, you might find that puppy training isn’t as popular a keyword as you thought. You might discover that most of your community uses the term dog training instead. This insight is valuable because it helps you discern what your community is really looking for.