Your concern for boosting the rate of conversion is right, as where there are no clicks there are no conversions. The viewers of your website cannot get through the SignUp form or other related procedures if they don’t click any button. This means that improving upon these buttons can do the trick. Here are some of the best proven ways that can help you perk up the conversion rates of your call to action buttons without having to worry about a thing.
- Create an Action Oriented Copy
Your CTA copy must be compelling. Don’t remain stuck in the idea of summarizing what you want to say in the limited space on the call to action buttons. Remember summarizing what you want to say is not the idea rather the objective is to get people to act. There is no need to be concise since you are not writing a copy for those who are not interested in your product/service, but for those who are already looking for what you have to offer. All you need to do is to hook the fish that is already within reach. So make sure that the copy you write for your call to action buttons focuses on this aspect rather than sounding good or being concise.
- Create Urgency
Creating a sense of urgency is the key. For example, you can go for copy such as “Sign Up today and get 50% off!” Limiting the time will create a sense of urgency hence your audiences will be more excited and compelled to take an action instantly. It will make the reader feel that if he or she doesn’t take an action, now they will be at a loss and so they don’t want to miss out on a great offer.
- Pay Attention to Color
Colors can play a great role in appealing the human mind. Same is true in case of these buttons as well. You must not pick a color randomly rather select one carefully.
Generally, colors such as orange and green have known to give the best results. But the final decision depends on your particular website design and color. For example, if the background of your website is orange, having a call to action button in the same shade will not work. Go for contrasting shades in such a scenario.
These strategies have given fabulous results to marketers and if only you implement you will be able to reap benefits and get the maximum ROI.